So when I
saw an article in a magazine about why it's worth it to buy a pair of $595
basic black pumps, I was intrigued.
These $595 shoes
are made by Manolo Blahnik, one of the most respected shoe makers in the world.
The pump's heel comes in a variety of heights and in different materials,
including suede and snakeskin.
But $595?
That's a
La-Z-Boy recliner.
The writer
called the shoe an investment. Stocks and bonds are investments. Diamonds and
real estate are investments. Not shoes. But for the sake of argument, let's go
with their suggestion.
If you buy
a $595 pair of shoes and wear them three days a week for one year, they claim, that's
only $4 per wearing. Wear those same shoes for five years, and that brings the
price down to 76 cents per wear.
Obviously
this writer has never actually talked to a woman who loves shoes.
Rabid
shoe-a-holics would never wear the same pair of shoes three times a week for
five years. Women like to change their shoes to match the outfit they're
wearing.
That's the
reason we have 10 different pairs of black shoes. The flat and short-heeled pumps
go with our slacks and the tall heels go with a dress. That's also the reason
why we have shoes in a variety of colors, including the same style shoe in ivory,
tan and white.
If I bought
Manolo Blahnik shoes using that same philosophy, I'm talking an entire living
room of La-Z-Boy recliners.
That scenario
also assumes I'd pay full price for shoes. Few shoe lovers pay full price
because we love bragging about our shoe coups.
"See
these sandals? Just $14.95 on the clearance rack," we'll whisper to
friends.
Some
shoppers love the prestige that comes along with paying a lot of money for a
pair of shoes. Just like with $140 Jordan sneakers and $169.95 Coach purses,
wearing a pair of Manolo Blahnik shoes is supposed to put you in that envious
category of someone who can afford expensive shoes.
I'd rather
have the La-Z-Boy.
Shoe
Psychology
Later in
the article, the author tried to sell readers on the shoe's quality. The Manolo
Blahnik BB pumps are made of reflective "speechio" leather, making the
shoe scuff resistant.
First of
all, what's "speechio" leather? I think shoe snobs made up that description
– a word I can't find a definition for anywhere – to justify spending $595 on a
pair of their shoes.
As I closed
the magazine, I realized the writer of this article doesn't quite understand
the psychology behind how women shop for shoes.
They
obviously never talked to a woman who stumbles onto a year-end shoe clearance
sale. The thrill of finding that kind of sale releases the same feel-good
endorphins as landing the biggest catfish of the day or realizing the tickets
you won to the Texans game are on the 50-yard line.
Or finding
a $100 pair of black pumps on the 75 percent off rack.
That's worth
more than a therapy session and you can walk away in those brand-new pumps with
your head held high, knowing you only paid $25 for those babies.
Now that's
worth it.